Last updated: July 20, 2026
The plain-English version of how we handle your family's information lives on our Privacy & Trust page — that page is our promise. This page is the formal statement of it.
For one purpose: to provide your coaching. Your family file informs the responses, briefs, and daily messages you receive. We do not sell your data, share it with advertisers, or use it for any purpose unrelated to your coaching.
Coaching is generated by AI models from Anthropic under an agreement that prohibits training their models on your data. Your information is processed to write your responses and is not used to make anyone's model smarter.
No humans read your file or messages in the ordinary course of the service. Two exceptions: (1) during our beta, the founder may review a message flagged by our safety systems, or a sample of conversations — including interview transcripts — to improve the coaching itself; account holders can opt out in settings, and the interview page tells you this before you start; (2) if we're legally compelled, in which case we notify you first unless the law forbids it. We never share your information with a co-parent, partner, school, or anyone else — unless you choose, in settings, to send your weekly Sunday brief to a partner in your household, which you can stop anytime.
If you opt in to coaching texts, we use your mobile number solely to send the messages described at signup: coaching messages, replies to messages you send, and weekly summary notifications. Your mobile number, SMS consent, and text-message opt-in data are never shared with, sold to, or transferred to third parties or affiliates for marketing or promotional purposes. Message frequency varies; message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Opting out of texts does not cancel your subscription — the web app keeps working.
Your data is stored with our infrastructure providers (currently Vercel and our database provider), encrypted in transit and at rest. Access is restricted to the systems that generate your coaching.
The "Delete my data" button in settings erases your file, message history, and briefs from our live systems immediately. Your data in our database is encrypted with keys we control, and encrypted provider backups age out automatically within 7 days — after which no copy exists anywhere. We retain only what payment regulations require Stripe-side (transaction records, not coaching content). If you cancel without deleting, we retain your file for 90 days in case you return, then delete it.
Sturdy is a service for parents, not children. We do not knowingly collect information from anyone under 18. Information about your children exists in your file only because you, their parent or guardian, chose to share it — and initials work fine.
You can access, correct, export, or delete your information at any time — settings handles deletion instantly, and trust@sturdy.family handles everything else. Depending on where you live (e.g., California, the EU), you may have additional statutory rights; email us and we'll honor them.
If we make material changes to this policy, we'll notify you by email or text before they take effect.
Sturdy is operated by Sturdy Family LLC. trust@sturdy.family — the founder reads every message.