Privacy & Trust

You're trusting us with the most sensitive thing you have. Here's exactly how we handle it.

No vibes, no vague promises. This page is the contract.

Encrypted, always.

Your family file is encrypted at rest and in transit. It's readable by the coaching engine when it writes to you — and by nothing and no one else.

No humans read your file.

Coaching is generated by AI against your file. During our beta, the founder may review a sampled or flagged conversation — including interview transcripts — to keep the coaching sharp. Account holders can opt out in settings; the interview page tells you this upfront.

Never used to train models.

Your data is sent to our AI provider under a zero-training agreement. Your family's story makes your coaching better — nobody's model smarter.

Delete means delete.

One button in settings erases your file, your messages, and your briefs from live systems immediately; encrypted backups age out within 7 days. No exit interview, no retention games.

Discreet by design.

Texts come from a neutral number with no branding in the sender name. Initials work fine instead of your kids' names. Nothing we send identifies what Sturdy is.

Not therapy. Not legal advice.

Sturdy is coaching. If a conversation touches crisis — yours or your kids' — we stop coaching and connect you to real humans: 988, local resources, or your own professionals.

Never shared. Ever.

Your file is never shared with anyone — not a partner, not a co-parent, not a school, period. The one exception is yours to make: in settings you can choose to send your weekly Sunday brief to a partner in your household, and stop anytime. If we ever receive a legal demand for data, we notify you before responding unless the law forbids it — and we retain the minimum needed to run your coaching, so there's little to demand.

Coaching that de-escalates.

Sturdy never coaches you against your partner, co-parent, or anyone else in your kids' lives, never drafts a hostile message, and never helps build a "case." Every reply it drafts is one you'd be comfortable reading aloud to the whole family — that's the standard, by design.

The formal versions: Terms of Service · Privacy Policy. Questions we haven't answered? Email trust@sturdy.family — the founder reads every one.